YouTube to take TV ads
August 23rd, 2006 Zeid Nasser (Admin)
YouTube is now, undoubtedly, the top video sharing site on the Internet, reportedly delivering over 100 million videos a day.
It’s also costing a fortune to run it, which explains why YouTube management is trying to find ways to generate more revenue. So far, it’s only carried text-link advertising and some banners, but now it’s moving into TV ads.
YouTube co-founder and CEO Chad Hurley said the first TV ad is a promo for current movie release ‘Pulse.’
The ad also appears as a video commercial on the YouTube home page that users could rate, share and comment on — in other words, do whatever they do with the usual videos on the site.
So, ads will earn ‘most viewed,’ ‘most discussed’ and ‘top favorite’ status just as regular YouTube content does.
The ‘Pulse’ ad was viewed 900,000 times in four days.
According to Nielsen//NetRatings, YouTube is the No. 1 video/movie destination on the Internet, with11 million unique visitors for the week ending August 6. That is more than twice as much of the No. 2 such site IMDb.com and more than four times that of Netflix.com, which is No. 3 on the list.
As the Washington Post says, this is the best ‘real estate online’ for brands targeting young Internet users. Read more here.
YouTube is blocked in the UAE, Saudi Arabia and some other Arab countries.
Why? You’ll have to ask the Internet authorities.
Entry Filed under: International, Online
Technorati Tags: You Tube Ads, Nielsen//NetRatings, Washington Post, Chad Hurley
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