Your kids will play longer in the sun ….
January 21st, 2008 Zeid Nasser (Admin)
Advertising Agency: TBWA\RAAD, Dubai
Regional Creative Director: Nirmal Diwadkar
Executive Creative Director: Milos Ilic
Art Director: Daniel Djarmati
Copywriter: Sandeep Fernandes
Illustration: Platinum, Brazil
Group Account Director: Patricia Balan
Senior Account Executive: Reem Ayyash
Via [ mediaME ]
Entry Filed under: Agencies, Creative, UAE
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13 Comments Add your own
1. Moey | January 21st, 2008 at 11:56 pm
could’ve been finalized better, still cool
2. Booyakka | January 22nd, 2008 at 11:51 am
Good stuff
3. Minx0r | January 22nd, 2008 at 12:41 pm
I like it! reminds me of the days when I first came to Egypt and spent 2 days on PortSaids beach making a HUGE sand castle… was my excuse to not get into the water >.
4. Devils advocate | January 22nd, 2008 at 1:08 pm
they should have invested more and got those real people who make huge sandcastles and than shot it. looks too computerised right now
5. Booyakka | January 22nd, 2008 at 4:59 pm
yeah, that would have been better, still good effort though. Could make te difference though in some metal.
6. Kaz | January 23rd, 2008 at 3:37 am
I really like the idea…
The people who make those huge sandcastles are probably not kids, so i think this works very well with the concept.
7. amre husseini - AKA biteme | January 23rd, 2008 at 7:25 am
It’s nice I think they are saying that by making / protecting kids to stay in the sun longer look what they can create, its very “airy” so I dont think they need a better sandcastle shot works fine:)
8. restless | January 23rd, 2008 at 1:19 pm
i like it ,, good concept and execution
9. AbdallaH SumriN | January 24th, 2008 at 3:03 pm
very nice
10. Maissy | January 24th, 2008 at 3:23 pm
A moment before I see the small bottle in the right bottom corner, I thought the advertising was about ozon issue…But than I get what the point is. Good concept I think!
11. Gibbo | January 27th, 2008 at 6:29 pm
Like it. Great castle.
12. Moey | January 28th, 2008 at 6:36 am
TBWA could have done it better
13. TollFree | January 30th, 2008 at 9:17 am
Superb………..
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