Your kids scared of vegetables? Use Progress instead!
June 20th, 2007 Zeid Nasser (Admin)
“Often advertising done for this category is crap and boring showing happy children and mothers. The idea for “Scary Vegetables” came directly from my four-year old daughter. When I asked her why she didn’t want to eat her veggies, she said they were scary and there you have it - straight from the err… her mouth. A big thanks also goes out to Wyeth Pharmaceuticals for believing in the idea. The campaign was shot by Tommy Morris here in Dubai. We had a scary potato, but we buried it literally and it’s now a healthy potato bush growing in my garden.”
Via [ Vincent Raffray's Blog ]
Entry Filed under: Agencies, Creative, UAE
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4 Comments Add your own
1. cj | June 23rd, 2007 at 10:41 am
great!! only parents can undersatand
one more thing…I don’t know why people are not commenting on good ads like this one… and they ‘r more iterested in average ads & pissing on them
2. Ansaihi | June 25th, 2007 at 2:05 pm
CJ, don’t get pissed off when you are right
This is a great ad, nice execution, fast message. I’d add to it the product pack somewhere, wouldn’t you?
3. Zeid Nasser (Admin) | June 25th, 2007 at 2:19 pm
Human Nature CJ …..
We’re moved by what we dislike more than by what’s cool.
Or maybe it’s just a Middle Eastern thing!
4. Ansaihi | June 27th, 2007 at 12:58 pm
I think it’s the “or”…
I’ve been elsewhere in the world and people there tend to ignore the bad stuff, but salute the great things.
There’s no problem with positive, constructive critique. It gives a value, or “the” value to this blog or any other community, unlike “shitty”, “beeerg” or “disgusting”, which some bloggers tend to use without really participating in building the idea from the “crap” they think the ad is.
Let’s see how we can add to each other, and thus, enhance the whole industry in this region.
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