Your Arabian ‘Horse-Power’ carriage awaits!
June 27th, 2007 Zeid Nasser (Admin)
Passat owners want more than just top-of-the-line luxury. They want even more power from the Passat’s engine. Therefore, the agency was asked to develop a campaign highlighting the Passat Turbo’s new 2.0 FSI turbo engine, which was recently launched across the region.
The answer is an infinite row of thorough-bred Arabian stallions, majestically carrying the car forward. This is an advertisement now running across the GCC, Jordan and Lebanon.
Advertising Agency: Gulf Promoaction DDB, Dubai
Creative Director: Rishad Lawyer
Art Director: Laith Hafez
Copywriter: Rishad Lawyer
Illustrator: Mahesh Kubal
Entry Filed under: Agencies, Creative, UAE
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10 Comments Add your own
1. Ansaihi | June 27th, 2007 at 1:00 pm
I wouldn’t say “luxury”… we are showing here the “power”, art, fantasy… why do we heave to force the luxury to this?
nice illustration.
2. ABBASI | June 27th, 2007 at 4:49 pm
nice illustration & art direction…
3. khello | June 27th, 2007 at 4:54 pm
WOW !!! WOW !!! WOW !!!
4. khello | June 27th, 2007 at 5:31 pm
WOW !!!
5. Kaz | June 27th, 2007 at 8:30 pm
Lovely illustration…. shame about the dead headline.
6. Zinc | June 28th, 2007 at 10:18 am
I Like the calligraphy… beautiful ad.
7. doaa | June 28th, 2007 at 1:43 pm
Way to go!!beautiful work/illustration/art direction..really good stuff : )
8. lamz | July 2nd, 2007 at 10:13 am
lovely!.. piece of art ; )
9. razor | September 10th, 2007 at 10:11 am
My God what a load of embarrasing rubbish.
Bad ancient concept… poorly executed.
This team should be shot.
What’s even scarier is that some people on this site actually rate this???????
10. LAITH | December 2nd, 2007 at 6:06 pm
razor i think u have some issues here..
I think before you contradict a work you should at least to be able to do something close to it..
you should raze your blind logic & your fake ego to restart thinking in more rational, positive & constructive way..,
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