You won’t be smiling when you get a ticket
September 22nd, 2006 Zeid Nasser (Admin)
This is a social awareness ad from Oman about speeding, reminding drivers that authorities have installed cameras/radars onto traffic lights to ’snap’ speeding drivers.
This ad was published in Al MARA (a Women’s Magazine).
Agency: UMS Advertising, Muscat, Oman
Art, copy & photography: Chanjeet Singh
Entry Filed under: Agencies, Non-Profit, Oman
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5 Comments Add your own
1. Vijay Murkute | September 23rd, 2006 at 3:09 pm
The Ad is tastefully done and to the point. It leaves no ambiguity in the minds of the readers who drive in Oman, for this is a regular sight that stares at them while driving. Excellent execution through strong visual and little copy .
2. sandeep A | September 25th, 2006 at 7:32 am
Chan, We Get the message right away, keep the good works rolling!
3. Jagjeet Basran | September 25th, 2006 at 12:58 pm
Excellent work as usaual and the advert make you aware what u need to follow to keep smiling, watch your speed coz u don’t want ticket and its safe. I liked the way you presented this ad to make it look glamorous with light and camera. Keep it up.
4. alex | September 27th, 2006 at 3:59 pm
guess its a routine joke in muscat to smile at the camera when it catches you speeding. its good to see everyday interactions being converted to campaigns
great work chan!
5. UMI | September 15th, 2008 at 4:14 pm
Excellent work
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