You think you’ve smoked it on your own?
July 17th, 2007 Zeid Nasser (Admin)
Advertising Agency: Liwa Advertising, Dubai, UAE
Creative Director: Suhas Rege
Art Director: Neha Rege
Copywriter: Vijay Kumar
Entry Filed under: Agencies, Creative, UAE
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9 Comments Add your own
1. Kaz | July 17th, 2007 at 1:01 pm
Stark contrast from the previously posted ad.
This is visually very poor and bit too pesimistic.
However the real figures given in it are very effective and believable.
2. Ansaihi | July 17th, 2007 at 1:05 pm
“Facts Beat Claims”
3. Rebellious Arab Girl | July 17th, 2007 at 6:22 pm
I really like this advertisement.. I just hope those people who do smoke actually read it!!
I can’t stand smoking!
4. Kaz | July 17th, 2007 at 6:58 pm
I have a suggestion actually for this.
Perhaps you can try aligning the text in the shape of an unfinished cigarette. The headline can be placed a bit further apart from each other, as if it’s the tip of the cigarette.
Only to make it a bit more visually appealing.
5. Mario | July 17th, 2007 at 9:40 pm
It needs a hell of art direction… very poor.. killed the main concept
6. ashish | July 18th, 2007 at 2:50 pm
Genius lies in knowing when to stop. Don’t change a thing.
7. nadja | July 18th, 2007 at 5:55 pm
AH! The charm of long copy advertising! Straightforward, shocking and effective. There are some ads that do not need immense work on the computer and that IS because the concept is strong already. This is one of those. Reminds me of the best era in advertising, long copy et al. Thumbs up for this one!
8. kre8tive | July 24th, 2007 at 2:55 pm
Reading the ad makes me feel like Ive smoked a hundred cigarettes.. also makes me take some aspirin. and consult an optometrist
9. Life Sucks! | August 21st, 2007 at 1:37 pm
nadja … it reminds you of best era in advertising…long copy et al…well then you haven’t read long copy ads…
Read Neil French, David Abbott, Tony Brignull, Robert Campbell, Alfredo Marcantonio, Tom Rayfield, Dave Trott and Bobby Pawar’s copy…
I am sure you will change your opinion or probably your profession.
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