Yahoo & ebay unite against advertising rivals
May 28th, 2006 Zeid Nasser (Admin)
EBay and Yahoo have announced an alliance aimed at capturing more online sales and advertising dollars to rival Google and Microsoft.
The partnership will introduce eBay’s Paypal online payment system throughout Yahoo’s operations and will give Yahoo an exclusive deal to sell display ads for eBay.com.
The fact that two of the Internet’s top brands have decided to cooperate so closely highlights how powerful Google is becoming, which now competes with eBay in online classifieds and payment systems and with Yahoo in search and content. EBay also might approach more locally based advertisers by integrating Skype throughout Yahoo’s network.
It also leaves Microsoft in increasing need of a partner of its own, as its online service trails the others in search and advertising.
For now, the companies’ collaboration will happen exclusively in the United States, but if it succeeds, it might extend into other parts of the globe.
Read more at The Washington Post.
Entry Filed under: International, Online
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