Word of Mouth Campaigns?
May 15th, 2006 Zeid Nasser (Admin)
The next big thing in marketing communications …… word of mouth.
We’ve always known it’s important, so what’s new?
A Canada-based company, BzzAgent, offers marketers word of mouth campaigns working with ‘Bzz Agents’ who are, basically, promoters the company hires to learn about your product then preach it.
Visitors to the website can apply to become BzzAgents, and advertisers can contact the company to tap into these Word-Of-Mouthers!
Apperantly, the company wants to now expand outside of Canada. Interested?
Whatever will marketers think of next?
Entry Filed under: Controversy, International, Word-Of-Mouth (Buzz)
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