“When Will We Become Lebanese” PSA
March 13th, 2007 Zeid Nasser (Admin)
This public service message from Byblos Bank excellently sums up the sectarian issue in Lebanon.
Individuals from every country say, “I am American”, “I am Omani”, “I am Iranian” … etc. When the camera goes to Lebanese people, they say “I am Sunni”, “I am Maronite” …. etc.
The commercial ends with the words “When will we become Lebanese?”.
Powerful.
Client: Byblos Bank
Advertising Agency: Grey Worldwide, Beirut, Lebanon
Creative Director: Philip Skaff
Via [ mediaME ]
Entry Filed under: Agencies, Controversy, Lebanon, TV & Film
Technorati Tags: Grey Worldwide, I Am Lebanese, Sectartian, Lebanon Advertising
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