We, the 3% of the world …….
June 19th, 2006 Zeid Nasser (Admin)
This information isn’t new. It’s been available since March, but it came to my attention again today, and it’s worth thinking about.
According to research published by Pan Arab Research Center (PARC), the Middle East accounts for only 3% of the world’s advertising expenditure.
Depressing?
Actually, it should push us furthur towards getting bigger budgets from multinationals who do not spend enough in our region, relative to the number of consumers we’ve got.
An exception, though, does exist within our region - even if it’s not part of the ‘Middle East calculation’ mentioned above.
Israel gets much more than it’s fair share of advertising spend, which is considerably higher per capita than the biggest Arab advertising markets (Saudi Arabia, Egypt, UAE).
Why?
Because we need to work harder.
On another note, a new study by PARC reveals that the UAE has now surpassed Saudi Arabia as the region’s biggest advertising market (with $904 million expenditure). More facts from this study soon!
Stay tuned.
Entry Filed under: Regional, Research
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