January 10th, 2008 Zeid Nasser (Admin)
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Creative Agency: TBWA\RAAD, Dubai
Art Director & Copywriter: Sharad Nigwekar
Via [ ArabAd Zone ]
Entry Filed under: Agencies, Creative, UAE
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10 Comments Add your own
1. meedo29 | January 10th, 2008 at 4:49 am
Excellent, I like it…
Note: I don’t care if it’s overused or not, but the idea is brilliant…
2. khansa'a | January 10th, 2008 at 5:52 pm
I like the idea ..
smart , simple and funny
3. restless | January 10th, 2008 at 9:37 pm
No its not working because:
1- it is poring like hell
2- not smart enough
3- not provocative enough (why do i have to recycle paper???)
4- i wonder if this poster made of recycled paper
DIG MORE
4. meedo29 | January 10th, 2008 at 11:51 pm
@restless: I’m not into the advertising business, but I enjoy seeing a smart ad., now, that ad is not fancy, might be a little boring, but it would make me smile if I saw it in a magazine, ( noticed the lower arrow resemblance to a smile?? )
5. restless | January 11th, 2008 at 6:49 pm
meed29, remember that this is a recycling ad! Not a funny! You should start recycling not smiling!!!
6. restless | January 11th, 2008 at 9:16 pm
*not fun ad
7. AbdallaH SumriN | January 13th, 2008 at 1:52 pm
nice one
8. ziad hamdan | January 13th, 2008 at 3:30 pm
i don’t like the arrows and their colors, they can be done better
but nice idea
9. babar Azeem | May 5th, 2008 at 12:29 pm
Brilliant idea sharu keep walking
10. Tak | May 28th, 2008 at 7:05 pm
What a load of $#!^
This is not even an intelligent piece of scam.
First of all it was printed on un-recycled PAPER.
Second, it’s printed in a country that doesn’t provide paper recycling facilities, which means that if I wanted to recycle it I couldn’t.
If he intended it to be reused then he’s encouraging the first person who saw it to pick it up and make use of the unprinted side which means no one else will see it.
If you want to really asses this ad then you have to ask yourself. Does this ad offer a new perspective on why I should recycle? Does it make it easier? Does it give me a compelling reason? Does it make me feel guilty if I don’t recycle? Does it show me the rewards if I do?
OR
Does it just say, hey! I’ve discovered that the word recycle has 2 C’s and 2 E’s?
Sorry.
Try harder Sharad
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