Violate the red light … and everyone in Dubai will see!
November 15th, 2006 Zeid Nasser (Admin)
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You Decide.
Moryarti writes: “This is an initiative by Emirates Today. It says that, as of Monday Nov 13th, images of vehicles jumping Dubai’s red lights will ornament this page. Shame is the name of the game here and this strategy worked like a charm in early 90s with a similar campaign targeting thugs that harassed women in streets and malls.”
Interesting! Can anyone out there tell us who’s the advertising agency, and some other credits for this idea?
Entry Filed under: Creative, Newspaper, Non-Profit, UAE
Technorati Tags: Moryarti, Dubai Consumer Mirror, Emirates Today, Red Light
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1. moryarti | November 15th, 2006 at 11:59 am
I think its inhouse by Arab Media Group (owner of Emirates Today)…
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