Users not biting the cookies
June 11th, 2006 Zeid Nasser (Admin)
According to research by The Interactive Advertising Bureau (IAB), 12% of web users reject cookies.
This is a serious issue for Internet marketers who depend on ‘third-party cookies’ set by ad servers and analytics companies to track Web sites that consumers visit and the ads they view, among other data.
Because it’s a critical matter, the IAB board is considering the possibility of conducting a public awareness campaign to educate Web users about how publishers and advertisers actually use cookies.
This research follow last year’s findings of Jupiter Research that up to 39 percent of consumers delete cookies at least monthly.
Entry Filed under: Online, Research
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