TVC: Etisalat Green Line
January 7th, 2009 Zeid Nasser (Admin)
Ad Agency: Strategies, Cairo, Egypt
Creative Director: Tamer Mahdy
Director: Eric Barbier
Art Director: Mohamed Attia
Entry Filed under: Agencies, Egypt, TV & Film
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4 Comments Add your own
1. Kaz | January 8th, 2009 at 3:57 am
Oh lord….
I hate the logo and gruesome billboards all over Egypt.
Green Line should be maybe about making Cairo greener, not what’s in it for me.
Check out ‘Gross Line’ here:
http://adbasha.blogspot.com/2008/12/gross-line.html
2. amre husseini - AKA BITEME | January 8th, 2009 at 4:42 pm
Loved it until the logo came up….has nothing to do with teleco does it…
3. ansaihi | January 10th, 2009 at 3:50 am
I love the shooting..
Zeid, why don’t you include the production credits as well for the TVCs? I mean not only the prod house, but the dop and directors as well.
Amre, I think banking and telecom are the only sectors left where you can do actuall “brand positioning” through advertising, not only “service promotion”.
Egypt is a very good example here: a huge consumer market, a tough competition between providers, yet someone as big as “Etsalat” goes crazy and decides to show how he understands people, in a 60 sec TVC. Why?
4. Zeid Nasser | January 10th, 2009 at 9:04 pm
Thanks for the suggestion Ansaihi, I’ll make sure to include production credits whenever available!
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