TV still tops media in UAE, for now
June 5th, 2006 Zeid Nasser (Admin)
There’s good news for TV channels in the UAE, according to MindShare’s Communications Channel Survey (MCCS) in the UAE .
Having carried out 1500 face-to-face interviews, results show that TV remains the most effective medium in UAE, with the assistance of PARC.
Apparently, 77.2% of Arab males impacted by car ads, 71.5% of them perceive TV to be the most effective medium for soft drinks. While among Arab females the percentages are 78.6% for soft drinks and 81.9% for chocolates.
Comparing media, the study shows that 67.8% of the Arab consumers in UAE are influenced by advertisements on TV, 28.7% by outdoor, 30.3 % by newspapers, 18.1% by radio and 22.5% by indoor.
So, basically, the study encourages advertisers to spend more on TV, which should please TV stations.
TV is the most expensive media, and is therefore the most lucrative media for advertising agencies.
So, everybody wins …..
Anybody out there disagree?
Entry Filed under: Research, TV & Film, UAE
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