Turn tears back into treasures in Lebanon
May 27th, 2007 Zeid Nasser (Admin)
Client: Trillion for Lebanon (Direct mail invitation for fundraiser event).
Name: Treasures of Lebanon - Tissue Book
Agency: TBWA\RAAD
Art Directors & Copywriters: Sakib Afridi, Sandeep Fernandes, Bassam Doss
Agency Producer: Kishore Ramchandra
Via [ 2wenty 4our ]
Entry Filed under: Agencies, Controversy, Creative, UAE
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3 Comments Add your own
1. advertising archive | May 27th, 2007 at 10:19 am
Not sure which one was done first but Ogilvy did a similar concept for Kleenex Tissues.
2. shakira8023 | May 27th, 2007 at 7:12 pm
i think it’s more effective to attact more donation. using tissue , that’s briilant!
http://analysis.ning.com/
3. Vikram | June 4th, 2007 at 11:24 am
I haven’t see the Ogilvy one, but this is nice…
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