To infinity and beyond
May 3rd, 2007 Humeid
When you flip the pages of your morning paper and two consecutive ads have the infinity symbol in them, you start suspecting that there’s a trend.
The first ad is for the Jordanian mobile company Xpress, promoting the flat rate billing. The other one is for the Arab German Insurance company promoting ten years of service and the features of their car insurance services.
In a world abundant with consumer choices is infinity the next frontier 
Let’s see: there is Infiniti, the luxury car brand from Honda. There is Limitless, the real estate development in Dubai. And there’s all you can eat buffets..
What else is infinity these days?
I hope this post get an infinite number of comments!
Entry Filed under: Creative, Jordan, Opinion
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6 Comments Add your own
1. Dabrix | May 3rd, 2007 at 11:50 am
maybe the same agency work this ads
loOL and indeed the xpress ad is disgusting
2. Humeid | May 3rd, 2007 at 5:02 pm
ii actually think the Xpress ad is pretty cool. You can’t ignore it.
3. creative rules | June 7th, 2007 at 12:55 pm
The Infinity symbol is used in many different ways.
Just becaue it’s been used doesn’t mean it can’t be used again in a fresh way.
It’s like saying we can’t show a swimming pool, a baby, a condom (Or anything for that matter) because it’s been used before.
It’s bullshit.
Show it like it’s never been seen before and it’s original.
The Express ad is great because it shocks you and it really is a fresh way of using the infinity sign.
The Arab german ad sucks becasue it’s so dull and predictable without any twist whatsoever.
4. restless | July 1st, 2007 at 4:42 pm
I am not against using the infinity symbol but I am against the way its been used,, check out my web blog to understand what I am talking about
5. "Type" | August 31st, 2007 at 3:31 pm
Both are crap. lol
6. CAcash | February 21st, 2008 at 5:35 am
Infiniti is Nissan’s luxury car not Honda. Honda’s luxury car brand is Acura. Please make sure your facts are straight.
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