Hyundai Getz: Standing unemployed at the ‘Het’?
February 20th, 2008 Zeid Nasser (Admin)
Rationale: In Algeria people who don’t have a work are called “Hétist”, “Hét” means wall. GETZ proposes to the young people to break the monotony of their life.
Advertising Agency: JWT Algiers (Algeria)
Creative Director: Jean-louis Rerat
Art Director: Kadar Nefla
Copywriter: Rachid Benyahia
Entry Filed under: Agencies, Creative, North Africa
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4 Comments Add your own
1. Moey | February 21st, 2008 at 4:37 am
nice work
2. ansaihi | February 22nd, 2008 at 1:40 pm
mmmm. I didn’t get it…
3. Zembla | February 23rd, 2008 at 3:44 pm
It’s a teaser… just wait for the revelation.
4. noum | March 10th, 2008 at 7:44 pm
.at least this “word game” has been took from the very popular algerian humourist, Fellag…” we don’t have hit parades in algeria, we only have Hét parades!”
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