Thousands of chemicals inside cigarettes
August 26th, 2007 Zeid Nasser (Admin)
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Advertising Agency: The Classic Partnership Advertising, Riyadh
Art Director & Copywriter: Justus Luke
Additional credits: Aftab Ahmed
Via [ mediaME ]
Entry Filed under: Agencies, Creative, UAE
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15 Comments Add your own
1. kre8tive | August 27th, 2007 at 3:04 pm
Thousands? (somebody please count them)
2. subu | August 28th, 2007 at 11:40 am
ya .It is exactly nine hundred and ninty nine.
This is definitly a diffrent way of looking at the problem.stuffed with thousands of chemicals.it is a new insight. But what is the support. I cant read the ad. any way the look is clean. cheers to Aftab Ahmed and team
3. subu | August 28th, 2007 at 11:44 am
yes. now I read the source.
4. restless | August 28th, 2007 at 12:04 pm
Kre8tive, your comments are silly and stupid, sorry to say that but i cant keep in my chest anymore ,,, damn
5. Kaz | August 28th, 2007 at 12:37 pm
This concept is nice. I actually like the fact that there is no headline, it makes you look more at what is inside this cigarette.
I can’t believe someone actually counted the chemicals…
*shakes head
6. Ansaihi | August 28th, 2007 at 1:09 pm
Subu, did u really count them? oh my god!
7. kre8tive | August 28th, 2007 at 2:20 pm
Sorry Restless, but I think it’s your comments that’s stupid, not mine..don’t keep anything inside of you, that’s when you end up with shitty ideas.. let them all out.
8. creative rules | August 28th, 2007 at 3:39 pm
I love the ad and all the work that went into it.
But it needs a headline like: “there are literally thousands of chemicals inside every cigarette.”
Otherwise you wouldn’t get it.
9. restless | August 28th, 2007 at 3:45 pm
Kre8tive, Go to Hell
10. Zeid Nasser (Admin) | August 28th, 2007 at 3:53 pm
Yes, things are back to normal around here …..
Ya Shabab, you want to call a truce?
11. ob1=w@n | August 30th, 2007 at 2:21 pm
Yes, there are lots of chemicals in a stick of cigarette but so what? The ad didnt mention if the chemicals are harmful, or otherwise. Some chemicals are used for healthy purposes, also like in pharmaceutics
12. pankaj | September 2nd, 2007 at 11:42 am
I remember one award winner ad from ogilvy mumbai, where you see ‘*’ next to the cigarette and below, with ‘*’ a big list of all the chemicals was mentioned.
i dont see any difference and ogilvy’s version was really kick-ass
13. Kaz | September 4th, 2007 at 1:32 am
That many chemicals, can’t be good for you OB Kanobe..
14. khansa | September 9th, 2007 at 9:45 am
mmm, this is really great
they really get out of the stupid box of smoke awaness ads with ( stop smoking) tags ..
as a biochemist , this is kind of overstatment , but really I’ve like the concept ..
Good Job
15. Gibbo | September 11th, 2007 at 6:57 pm
Needs a headline.
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