Things look different when you’re drunk …..
January 6th, 2008 Zeid Nasser (Admin)
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Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Jennie Morris
Art Director: Srinivasa Rao
via [ ads of the world ]
Entry Filed under: Agencies, Creative, UAE
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7 Comments Add your own
1. AbdallaH SumriN | January 6th, 2008 at 3:24 pm
What if the breaks was smaller than usual, a very small one,this might work better…
And guys, you need a good photographer, cuz this pic. is crap.
2. Creative Rules | January 6th, 2008 at 4:58 pm
Agreed the photography is extremely average.
It looks like the agency shot it with a polaroid camera while the car was doing a hundred kilometers an hour.
However it’s a great idea.
Believe me… I hate to say it but I have driven when over the limit and I can identify with this idea.
I wouldn’t meddle with the size proportion it’s perfect.
3. AbdallaH SumriN | January 6th, 2008 at 5:12 pm
it was a suggestion, and i know it’s a great idea, but still need a lot of work.
4. restless | January 6th, 2008 at 5:41 pm
Bad art direction mainly
5. supersonic | January 8th, 2008 at 3:26 am
nice idea, i think the photography was done this way on purpose to add more strength to the concept
6. Kaz | January 9th, 2008 at 5:53 am
A solid idea.. Could easily have been taken in a more appealing manner, maybe a cleaner car and some colors. Certain areas can be blurred mildly to signify the driver’s wooziness…
7. Moey | January 11th, 2008 at 7:52 pm
me not like
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