They smell so real, you could step on them
October 9th, 2006 Zeid Nasser (Admin)
Floral Scented Clorox. Do not step on the flowers
The new floral-scented Clorox creates the impression of real flowers. So what if you can’t see them! If you can smell them, they are there. Hence, the ‘Do Not Step On The Flowers’ sign.
Client: Clorox
Art Director: Dinesh Gore
Copywriter: Lisha Mansukhani
Agency : TD&A DDB, UAE
Via [Twenty Four]
Entry Filed under: Agencies, Creative, UAE
Technorati Tags: TD&A DDB, UAE Advertising, Clorox, Floral Scented, Twenty Four
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5 Comments Add your own
1. alex | October 10th, 2006 at 11:46 am
there are good ads and there are clever ads. this is a clever ad, it is self congratulatory, it is like smell the flowers, cannot see it, association with freshness, get the picture, very clever, bravo. logically everything falls into place.
i dont know what it lacks, maybe its connect. maybe advertsising should go beyond logic and appeal, reach, relate, connect instantly rather than be a victim of analysis.
2. moryarti | October 10th, 2006 at 1:11 pm
concept: okay
execution: crap
3. Dinesh Gore | October 10th, 2006 at 5:16 pm
Amazing ad, brillant!
4. Lisha Mansukhani | October 11th, 2006 at 10:49 am
Amazing Copy!
5. farrukh: copywriter & journalist | October 12th, 2006 at 3:05 pm
The line of thought is good, but it could have been taken a little more further where the need of having a big sign board would be eliminated.
Just thinking aloud.
Would love to know what other options were explored.
farrukh
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