There’s no excuse for domestic violence
March 10th, 2008 Zeid Nasser (Admin)
Advertising Agency: TBWA\RAAD Abu Dhabi
Creative Director: Martin Lever
Art Director / Illustrator: Sherif Galal
Copywriters: Martin Lever, Farrukh Naeem
via [ ads of the world ]
Entry Filed under: Agencies, Creative, UAE
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10 Comments Add your own
1. Sandeep | March 10th, 2008 at 9:03 am
Really good ad!! and good thinking TBWA\RAAD, Abu Dhabi
2. santhu | March 10th, 2008 at 11:15 am
great campagine.. i love it.. good work guys, keep doing
3. creative Rules | March 10th, 2008 at 12:09 pm
I lkie this campaign alot.
It’s visually striking and looks at this growing and relevant problem (especially here in the ME)in a fresh striking way.
M y only minor problem is repeating the line “he gave me this for nothing at all.”
It would be stronger if each ad stated excatly how she recieved the abuse. For instance: “He gave me this for not providing the evening meal on time.” Or: “He gave me this because I had a point of view about politics.” And: “He gave me this because I spent far too much time on Adblogarabia.”
Seriuosly, nice work.
4. creative Rules | March 10th, 2008 at 12:44 pm
Sorry about the spelling, unfortunetly this blog doesn’t allow you to edit.
I love Santhu’s “campagine” however. You weren’t drinking champagne when you wrote this were you?
5. amre husseini - AKA BITEME | March 10th, 2008 at 2:41 pm
It is a powerful campaign, would have loved to say a call for action sign off “DON’T GIVE IN TO DOMESTIC VIOLENCE” while switching it to an action / reaction headline. He gave me this for spilt coffee, he gave me this to say sorry….
6. amre husseini - AKA BITEME | March 10th, 2008 at 2:43 pm
sorry I meant would have loved to see a call for action sign off…
7. Zeid Nasser (Admin) | March 10th, 2008 at 6:25 pm
And, one of the copywriters is a fellow blogger and nice guy, Farrukh Naeem.
Hoping you win a Lynx Farrukh, and see you at the Awards!
8. Nisreen Shahin | March 10th, 2008 at 7:02 pm
Very nice. Love it
9. AbdallaH Sumrin | March 12th, 2008 at 2:05 pm
very nice campaign… well done
10. omar | March 16th, 2008 at 6:19 pm
Lucida Handwriting is a font that should be demolished!
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