The sun will shine again on Lebanon
August 15th, 2006 Zeid Nasser (Admin)
This advertisement by Leo Burnett for Banque Audi seems appropriate with the cease-fire just announced.
The visual has been circulating for a couple of weeks amidst the bombing and is displayed in every branch of Banque Audi, the largest bank in Lebanon and one of the top banking groups in the Middle East.
This advertisement also gets a mention in Brand Week magazine, one of the world’s top advertising and marketing publications. They comment that while bombs are falling from the sky, the people of Lebanon can still see the shining sun and they interview Farid Chehab, CEO of Leo Burnett for Central & Eastern Europe, and Middle East and Africa. Read the Brand Week story here.
There’s also an Arabic version of this advertisement which can be viewed along with the English version at Banque Audi’s website.
Entry Filed under: Agencies, Creative, Lebanon
Technorati Tags: Banque Audi, Audi Saradar Group, Leo Burnett, Beirut, Lebanon, Brand Week
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