The Spine & Heart of Toyota service
September 4th, 2007 Zeid Nasser (Admin)
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Advertising Agency: Gmasco, Dubai
Creative Director: Khalid Radwan
Art Director: Harshad Badbe
Copywriter: Shantesh Row
Photographer: Kundan Raut
Designer: Akbar Ibrahim
Via [ mediaME ]
Entry Filed under: Agencies, Creative, UAE























9 Comments Add your own
1. Adey | September 4th, 2007 at 3:27 pm
I didn’t liked the background colours and texture, also I think there is wrong in using the space, but in general I liked the concept, modeling and the main Idea.
2. restless | September 4th, 2007 at 3:28 pm
Almost perfect ,, i love
3. re8tive | September 4th, 2007 at 6:25 pm
Stunning metal work. Bad art direction and concept. overall: 5/10.
4. kre8tive | September 4th, 2007 at 6:27 pm
Great modelling. that’s it.
5. ob1=w@n | September 5th, 2007 at 11:36 am
Quite good. Dubai is really getting the hang of it now. Kre8tive, get a fking life, man.
6. kre8tive | September 5th, 2007 at 12:52 pm
OB1.. I know you find the modelling amazing and that i agree. But was there anything in the copy that makes it make sense? None dude, so why don’t you get a f**king life, will ya?
7. ob1=w@n | September 5th, 2007 at 2:13 pm
Man, the brief probably said make an ad to ANNOUNCE a new service feature. With a brief so banal I’d probably doze off reading it, it’s amazing what they were able to do with it. And don’t think too much–periodic car checkup is like your periodic visits to your doctor(hence, they made car parts into body parts) — and in your case, you need periodic visits to your shrink.
8. kre8tive | September 5th, 2007 at 2:54 pm
I dunno OB1, but it didn’t click on me. Sorry, it could be better. Maybe it works for you since you’re immersed with mitsubishi.
9. naser | September 17th, 2007 at 2:54 pm
good, but i think i saw a previous ad similar
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