The ‘Clean Shade’ of Tide
January 18th, 2007 Zeid Nasser (Admin)
Creative Agency: Leo Burnett, Dubai
Creative Directors: Malek.Ghorayeb, Yayati Godbole
Art Director/Illustrator: Mahesh S Salgaonkar
Photography: Gulf Images, Taxi
Entry Filed under: Agencies, Creative, UAE
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3 Comments Add your own
1. Khansa'a | January 21st, 2007 at 7:00 pm
I don’t know why I didn’t get it?
mm
could anybody explain for me ?
mm it’s 6 p.m >> maybe my mind is shutting down now
2. Bilal Zaiter | February 2nd, 2007 at 5:05 pm
well me . i like it so much .
extreemly different way for stating the ” SAME ” promise decalred by all detergents brands. ” making your clothes shining with cleanness”
what is more shining that the sunshine itself. smart creative solution is answering the leading question ” how one can hang the sunshine on lundery robes ? ”
great work, Malek.Ghorayeb, Yayati Godbole, and Mahesh S Salgaonkar
and great client Tide for accepting such unconvential visual message
3. ansaihi | December 5th, 2007 at 12:57 pm
hello guys, I’m back
(who cares),
Nice creative, I’m impressed lol
- what about the real target audience: the normal housewives!
but there’s a serious problem, Khansa’a didn’t get the ad, and she’s a lady, I guess
Malek, I frankly like the twist in this ad, I even shouted a “waw” and “shiiiit” and “f**k!” when I understood (or thought i did) the visual.
Just a question: could it have been easier to understand if you kept the string (fil à linge) straight?
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