The all new Land Rover Defender
August 31st, 2008 Zeid Nasser (Admin)
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Advertising Agency: TEAM Y&R, Dubai, UAE
Executive Creative Director: Shahir Ahmed
Creative Director: Ryan Reed
Copywriter: Amit Kapoor
Art Director: Ryan Reed/Daniel Botezatu
Photographer: Daniel Botezatu
Via [ mediaME ]
Entry Filed under: Agencies, Creative, UAE
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10 Comments Add your own
1. Dozero | August 31st, 2008 at 2:00 pm
The main idea is so good, but there is a big difference between the two executions. why don’t keep the first art direction? it is good.The second ad is fake, kangaroo’s thumb is too small and it looks like stupid not funny
Anyway t is a fresh a broach.
2. restless | August 31st, 2008 at 5:27 pm
this not a new idea,!!! I have seen it before and for the same client!! dahhhhhh
3. Quick comment | August 31st, 2008 at 6:41 pm
Dozeros comment cracked me up, “The second ad is fake”
So the first one is real? I dont know where you live but ive never seen a guerilla holding a sign before and its certainly not real.
Sorry im not laughing at you.
The ads dont do anything for me, not funny.
4. Dozero | August 31st, 2008 at 11:40 pm
I meant by fake it was not well done.
The kangaroo looks embalmed. The shadows of the kangaroo is fake and so his thumb movement. its color doesn’t match with the environment around, But the most strange thing is the tyre print. The whole thing is f**ked up.
Why you take literal opposite? It is not about real or not. It is about
convincing or not, i think.
So the first ad is good for me and so the main idea more than good.
5. Creative rules | September 1st, 2008 at 11:21 am
Actually this whole page cracks me up (but that’s a different story)
First of all there are no Gorillas (as apposed to Guerillas who are soldiers that make daring attacks) in South America where the Amazon is. So the writer here f**ked this up big time. They only exsist in Africa. The sign should’ve read “Congo”
That’s not a tyre track you see Dozy it’s where the desert naturally meets another part of the desert. (However it does look like tracks)
The photoshop work is fake and not real at all. There is no lighting taken into consideration at all.
But apart from that I like them. Even if the old hitch hiking thing has been done to death and they look abit dated.
6. Quick comment | September 1st, 2008 at 12:49 pm
Maybe the GORILLA is fed up with the Congo and wants to go to the Amazon
Which gorilla wants to stay in the congo? have you not heard? Someone has been going around murdering them, since last summer
http://laelaps.wordpress.com/2007/07/27/tragedy-in-the-congo-four-gorillas-murdered/
7. ziad hamdan | September 1st, 2008 at 3:29 pm
done
8. Adrenaline | September 1st, 2008 at 6:05 pm
Client: where is the f**king car…that was not my brief, i want to show the car inside and out and mention the specs and the price and showroom timings, open Friday, a map of the showroom.
Don’t forget the note on bottom thats says we have Sujuk.
9. restless | September 3rd, 2008 at 4:34 pm
BTW where is the car?
10. kre8tive | September 15th, 2008 at 11:29 pm
Oh, God.
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