Comments on: Taiba Hospital: Color blind kids can see color

By: Louai Alasfahani

Louai Alasfahani — Sat, 19 Apr 2008 22:33:10 +0000

http://paragonanubis.wordpress.com/2008/04/12/kids-r-us/

By: lamz

lamz — Wed, 02 Apr 2008 14:46:20 +0000

great work..

By: Mark

Mark — Tue, 01 Apr 2008 09:22:02 +0000

Actually we did research and it turns out there are 8 different colorblindness with different strengths. So it just depends, some colorblind people will see the green as yellow, some will see it as blue and some colorblind people will still see it as green. All our layouts were matched properly in that sense.

By: Ihab

Ihab — Mon, 31 Mar 2008 12:15:21 +0000

Dear Mark,
Maybe some of you should have done some research on the subject. I am colour blind and colour blind people dont see such saturated colours as what has been shown. We just dont see reds, greens & browns WHEN they are all mixed together, such as mosiac or a carpet etc.
Single solid colours can be seen.
For example you wouldnt see blue instead of green like the Kermit.

By: AbdallaH SumriN

AbdallaH SumriN — Sun, 30 Mar 2008 14:17:25 +0000

Thanks Mark

By: amre husseini - AKA BITEME

amre husseini - AKA BITEME — Sun, 30 Mar 2008 12:38:00 +0000

Thanks for that clarification mark, i was just checking to make sure that no one came up with a cure:) Like I said earlier, great ads…

By: Moey

Moey — Sun, 30 Mar 2008 11:44:14 +0000

I love them, the best hospital out of the box ads I’ve ever seen

By: Mark

Mark — Sun, 30 Mar 2008 09:06:25 +0000

The call for action line was:

“Check you child’s eyesight for early detection.”

Taiba have an ophthalmology department

By: amre husseini - AKA BITEME

amre husseini - AKA BITEME — Sun, 30 Mar 2008 08:31:55 +0000

Hi Mark, thanks for the update…just out of curiousity what would the call for action be? Can anything be done about color blindness?

By: Mark

Mark — Sun, 30 Mar 2008 08:04:12 +0000

Thanks for the feedback. We actually DID have a call for action in the actual ads that were released but we removed them here because it looked visually more appealing without. But after reading your comments we’ve realized that was a mistake. I’ve resent the original ads again with the call for action line to the admin of this site, hopefully he will swap out these ads with the new ones.