Taiba Hospital: Color blind kids can see color
March 30th, 2008 Zeid Nasser (Admin)
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Agency: JWT Kuwait
Executive Creative Director: Mazen Fayad
Associate Creative Director: Mark Makhoul
Art Director: Amin Abuhamzeh
Copywriter: Laila Algharabally
Photographer: Steve Kauzman
Retouching: Rotfilter
Entry Filed under: Agencies, Creative, Kuwait
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13 Comments Add your own
1. amre husseini - aka biteme | March 30th, 2008 at 9:26 am
I love the visuals and I love the concept, I just dont understand what this ad means other than that at this hospital we sympathize with the color blind?
2. AbdallaH SumriN | March 30th, 2008 at 10:09 am
i like the visual… very nice, but What does it mean? where is the call for action or What they trying to tell us? is there anything they can for kids or what???
3. Nisreen Shahin | March 30th, 2008 at 11:33 am
Love the Art Direction and the Idea but I agree on the above……….. Where is the call to action?
4. Mark | March 30th, 2008 at 12:04 pm
Thanks for the feedback. We actually DID have a call for action in the actual ads that were released but we removed them here because it looked visually more appealing without. But after reading your comments we’ve realized that was a mistake. I’ve resent the original ads again with the call for action line to the admin of this site, hopefully he will swap out these ads with the new ones.
5. amre husseini - AKA BITEME | March 30th, 2008 at 12:31 pm
Hi Mark, thanks for the update…just out of curiousity what would the call for action be? Can anything be done about color blindness?
6. Mark | March 30th, 2008 at 1:06 pm
The call for action line was:
“Check you child’s eyesight for early detection.”
Taiba have an ophthalmology department
7. Moey | March 30th, 2008 at 3:44 pm
I love them, the best hospital out of the box ads I’ve ever seen
8. amre husseini - AKA BITEME | March 30th, 2008 at 4:38 pm
Thanks for that clarification mark, i was just checking to make sure that no one came up with a cure:) Like I said earlier, great ads…
9. AbdallaH SumriN | March 30th, 2008 at 6:17 pm
Thanks Mark
10. Ihab | March 31st, 2008 at 4:15 pm
Dear Mark,
Maybe some of you should have done some research on the subject. I am colour blind and colour blind people dont see such saturated colours as what has been shown. We just dont see reds, greens & browns WHEN they are all mixed together, such as mosiac or a carpet etc.
Single solid colours can be seen.
For example you wouldnt see blue instead of green like the Kermit.
11. Mark | April 1st, 2008 at 1:22 pm
Actually we did research and it turns out there are 8 different colorblindness with different strengths. So it just depends, some colorblind people will see the green as yellow, some will see it as blue and some colorblind people will still see it as green. All our layouts were matched properly in that sense.
12. lamz | April 2nd, 2008 at 6:46 pm
great work..
13. Louai Alasfahani | April 20th, 2008 at 2:33 am
http://paragonanubis.wordpress.com/2008/04/12/kids-r-us/
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