Recycling campaign by Oman Economic Review
August 7th, 2006 Zeid Nasser (Admin)
Smiling Can
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The Oman Economic Review (OER) magazine has launched a campaign to raise support for recycling of aluminium cans. It is a demonstration of social responsibility with an attractive clreative implemetation by UMS Advertising.
OER is a business magazine in the Sultanate of Oman, launched since 1998.
Credits for this campaign:
Agency: UMS Advertising
Art Director: Chan Jeet Singh
Copywriter: Shanty Mathew
Photographer: Chan Jeet Singh
Entry Filed under: Agencies, Creative, Oman
Technorati Tags: Oman Economic Review, Muscat, Oman, UMS Advertising, Recycling Campaign, AdBlogArabia
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3 Comments Add your own
1. Abhijit Pathak | August 7th, 2006 at 2:46 pm
The campaign reminds of the recent Contest cum awareness program launched by Red Bull. Not sure who came first, but seems all canned beverage brands have gone “green” all of a sudden! Nevertheless, this could perhaps spark the creativity of some discerning customers… although not sure whether non-initiated consumers would really be motivated towards recycling.
Any cross comments / views?
2. Moey | August 8th, 2006 at 5:23 am
impressive work, me love it
3. Samer Marzouq | August 8th, 2006 at 5:07 pm
I started noticing many creative campaigns coming from Oman, impressive.
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