Stop fishing for young Hamour, best after 5 years
July 23rd, 2008 Zeid Nasser (Admin)
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Advertising Agency: JWT DUBAI
Executive Creative Director: Chafic Haddad
Copywriter: D V Hari Krishna
Art Director: Kedar Damle
Photographer: Tina Patni
Via [ mediaME ]
Entry Filed under: Agencies, Creative, UAE
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14 Comments Add your own
1. amre husseini - AKA BITEME | July 23rd, 2008 at 12:14 pm
That one flew over my head… someone explain please….
2. restless | July 23rd, 2008 at 12:41 pm
m2 i didn’t get it !!!
3. ShakeMo | July 23rd, 2008 at 1:12 pm
Hmmm, looks as though someones been sniffing the empty printer toner cartridges at JWT.
4. Creative Rules | July 23rd, 2008 at 1:51 pm
If my understanding of this is corrrect It’s actually a very nice ad for the WWF. (World Wildlife Foundation)
The idea is that Hamour fish are being taken out of the ocean too soon (under five years) and there’s not enough larger size being caught.
Hence the line best after five years.
5. Fadi Nasser | July 23rd, 2008 at 2:01 pm
The title is very clear!!!
Stop fishing Hamour when it is young not only because it is tastier when it is big but also because supply will increase significantly. Remember there is a global food crisis now, and since I sell fish, I know we are facing more scarcity of raw material.
Do you know that a female fish lays hundreds of thousands of eggs normally!!! So when they are kept more than 5 years, mature females will be guaranteed to lay eggs…….
Be economic in everything for the sake of next generations, not only in consuming water and energy, but in food as well, it is healthier also.
6. amre husseini - AKA BITEME | July 23rd, 2008 at 2:45 pm
Now I get it…but its too complicated for me…
7. Quick comment | July 23rd, 2008 at 3:09 pm
By the way Chafic, just for the record i got it straight away.
I think its a nice idea and nicely executed BUT and this is a big BUT…who are we talking to here?
Fisherman? Are you telling the fisherman not to catch such young fish? If you are talking to those Pakistani fisherman who sit in Fujeirah or RAK all day under the sun picking thier teeth or their toes then they will no way in hell understand what this message was all about and even if they did they wouldnt give a crap.
If you are talking to the locals who employ these Pakistanis then they will also not get it and also not give a crap.
I think the only people who will be affected by this ad are European or Expat spearfishers that head out on weekends to catch a few Hamours and thats like less than 10 people.
Where did this run? i am really interested to know the thought behind this, if its just awards than fair enough.
8. Creative Rules | July 23rd, 2008 at 3:47 pm
You’re talking to influentual people like politicians or businessmen who have some sort of concience.
That’s about all you can do other than the Govt. fining the hell out of them for selling fish under size.
9. Anis | July 23rd, 2008 at 5:34 pm
Is there a way to know the age of fish under water?
10. kre8tive | July 23rd, 2008 at 8:23 pm
One of JWT’s SCAM ads, now, where was this copied from? Shame, shame.
11. Booyakka | July 23rd, 2008 at 11:20 pm
Anis, if you speak fishabic yes
12. Maissy | July 24th, 2008 at 9:20 am
Yeah, they should made more clean and clear adv…Needs more than 2 hours for Amre to uderstand
… I’ll need longer if no one explain 
.
13. amre husseini - AKA BITEME | July 24th, 2008 at 7:53 pm
Maissy, trust me if creative rules didnt explain it, I would still have no clue. I agree totally, its toooooo difficult…
14. Moey | July 28th, 2008 at 10:32 pm
It is easy for people who live in the gulf! the fish market is going rapid and the demand is huge so they are killing the small fishes in the wrong time. nice one JWT
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