Steering the music with Mercedes Benz
September 14th, 2006 Zeid Nasser (Admin)
Mercedes-Benz Turkey, sponsors of International Istanbul Music Festival
BBDO Turkey have won “Star Awards” for this advertisement featuring the steering wheel of a Mercedes Benz CLS-series car, with musical instruments engraved into the steering wheel.
It was an advertisement to announce Mercedes Benz sponsorship of the Istanbul Music Festival.
Entry Filed under: Agencies, Awards & Ad Festivals, Creative, International
Technorati Tags: BBDO, BBDO Turkey, Mercedes Benz, Music Festival, Marcom Turkiye
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5 Comments Add your own
1. Basem | September 16th, 2006 at 1:36 pm
Zeid, I tried to look for it but couldn’t find it, the very same concept (Very very similar) was done for Audi A4 UK ad published in CAR magazine Oct’06 edition! almost a rip-off.
i’ll follow up with another comment if i found a digi copy published somewhere on the net.
2. Firat Yildiz | September 16th, 2006 at 11:27 pm
I really want to see the first ad. If u find it, please write a comment on this post or at this link:
http://www.marcomturkiye.com/?p=146
3. Yalcin Pembecioglu | September 21st, 2006 at 2:25 pm
Hi,
Actually, the ripper seems to be Audi as the Mercedes ad is from 2005
You can see both via this link:
http://www.bigumigu.com/bigu/haber.asp?hid=955
4. Firat Yildiz | September 21st, 2006 at 3:41 pm
http://www.bigumigu.com/bigu/haber.asp?hid=955
Mercedes - 2005
Audi - 2006
5. mercedes parts addict | February 23rd, 2007 at 7:44 am
How I wish that steering wheel could be real music player.
I like the Mercedes Benz ad more than the former one.
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