Snickers: “Don’t Stop” innovating
October 4th, 2006 Samer Marzouq
Anything goes with Snickers, the best selling chocolate bar of all time with annual global sales of US$2 billion, as long as it fits in with the brand’s slogan: ‘Don’t Stop’.
This series of print ads was developed by Impact BBDO and demonstrate the effects someone can achieve after eating a bar of snickers: A massive crossword or an elaborate page of doodling.
Project: Don’t Stop.
Client: Tarek Abdallah, category manager, Masterfoods.
Brief: To communicate how Snickers gives you energy and stamina.
Brand: Snickers.
Creative agency: Impact BBDO.
Creative director: Peter Russell.
Art director: Guilherme Rangel.
Illustrator/designer: Guilherme Rangel.
Account director: Ramzi Haddad.
Account manager: Ziad Zoueihed.
Exposure: Press.
Via [Jazarah!]
Entry Filed under: Agencies, Campaigns, UAE
Technorati Tags: Impact BBDO, Snickers, Don't Stop, Chocolate Bar, UAE Advertising
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3 Comments Add your own
1. Jazarah! | Snickers | Don&hellip | October 12th, 2006 at 5:33 pm
[...] Also available on AdBlogArabia. [...]
2. ooo@gmail.com | October 13th, 2006 at 4:54 pm
Whatch out, Guilherme Rangel the Art Director is selling himself as Creative Director In Brazil. Check out his Orkut!!!!!
3. Guilherme Rangel | October 22nd, 2006 at 1:14 am
I feel deeply honoured by the fact of having my work posted on this website.
I also feel honoured that someone was so affected by it that he - or she - took the pains of trying to discover more about me.
But I think it should be also easy to call BBDO and ask for a confirmation about my position there. I think that person would discover that “Guilherme Rangel the Art Director that is selling himself as a Creative Director in Brazil” is really a Creative Director at BBDO.
What kind of proof is necessary? A copy of my business card? A picture of me rejecting layouts or firing someone? AHAHAHAHAHAHAAHAHA
At the end of the day, this is only advertising.
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