Smoking can kill your eyesight first
August 9th, 2006 Zeid Nasser (Admin)
” Smoking can kill your eyesight first “
Agency: Team Young & Rubicam, Abu Dhabi, UAE
Art Director: Krishnagopal Kodoth
Copywriter: Mohit Raviranjan, Kaushik Bhattacharya
Graphic artist: Srinivas Sarma
Executive Creative Director: Trevor Purvis
Photographer: Abdul Nasser
Digital artist: Sumeda Rathnapala
Go to Ads Of The World for a larger version of this advertisement.
Entry Filed under: Agencies, Creative, Newspaper, Non-Profit, UAE
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2 Comments Add your own
1. Samer Marzouq | August 9th, 2006 at 4:31 pm
The ad is eye-catchy but the message is weak, smokers are aware of cancer and chest diseases caused by smoking and they are not considering quiting smoking.
2. Abhijit Pathak | August 9th, 2006 at 5:18 pm
Samer is right… the message placement suffers too!!
The moot point is that even if it is noticed as a amessage, it is more likely to do good for a non smoker rather than a smoker.
As a smoker I do not wait for the World Tobacco Day to see what kind of communication is being prepared for me to raise my awareness of the ills of non smoking!!!!!!
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