Six sponsors for World Cup 2010. Guess who?
June 29th, 2006 Zeid Nasser (Admin)
It seems like we blog about Emirates airlines everyday.
It’s not our fault. They’ve got a very active marketing communications strategy, with a huge budget!
This is not a new story, but it’s being highlighted now by media in the UAE amidst the World Cup hysteria.
Emirates will be one of just six sponsors for the next two FIFA World Cup tournaments, in 2010 and 2014, at a cost of around $100m per tournament.
Emirates becomes the sixth and final FIFA Partner, joining adidas, Hyundai, Sony, Coca-Cola and Visa.
The current tournament has 15 sponsors, including Emirates, with each sponsor reported to be paying between $45 to $50m.
Read the story at the Yahoo! World Cup site.
Entry Filed under: Events, International, Sponsorship
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5 Comments Add your own
1. SIVA KUMAR.K | July 1st, 2006 at 2:49 pm
IT IS NOT A JOKE TO SEE A AIRLINE COMPANY GROWING IN A QUITE TRIPPLE PACE. WHEN OTHER AIRLINE COMPANIES REMAIN STATIC OR RATHER GROW GRADUALLY ,WE CAN FIND AN UNUSUAL GROWTH IN EMIRATES.ITS ALL ABOUT THEIR BRAND BUILDING AND SERVICES OR RATHER VALUE FOR MONEY. EMIRATES IS GROWING IN THE SAME PACE HOW DUBAI IS GROWING.SO IT IS MANDATORY FOR THEM TO BE A PART OF WORLDS BIGGEST SPORT EVENT. THEIR STRATEGY DISERVES MOREGROWTH AND MORE SHARE OF BUSINESS IN THE INDUSTRY.
2. Zeid Nasser (Admin) | July 2nd, 2006 at 3:38 am
Yes, but what would be interesting is to find out how Emirates measures its return on investment for this sponsorship.
3. Zeid Nasser (Admin) | July 2nd, 2006 at 2:03 pm
An Italian advertising blog, Spot Anatomy, has linked to this post.
See it here:
http://www.spotanatomy.info/index.php?title=emirates_mondiali_2010_2014&more=1&c=1&tb=1&pb=1
4. eslam | July 4th, 2006 at 4:34 pm
good
5. kabelo | November 23rd, 2007 at 1:12 pm
Greetings
I am a university student and i am doing research on the sponsors of the fifa world cup.I would just like i ask you if you could send me a list of all the companies that will be sponsoring the fifa world cup 2010.
Best Regards
Kabelo tsoeu
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