Shocking campaign: Second Hand Smoking
April 12th, 2007 Zeid Nasser (Admin)
Rishad Lawyer from Gulf Promoaction DDB writes: Second hand smoking is almost 3 times as detrimental to the second party inhaling the smoke than it is even to the smoker him/herself. In the Gulf region, second hand smoking is widespread and almost never fully addressed. We see many anti-smoking ad campaigns that target the ‘smoker’ him/herself. But what about all those forced to inhale their smoke through no choice of their own? Through this campaign, we hope to raise awareness of this issue. Featured are two children (a boy and a girl) who are being force-fed a cigarette and a cigar by a second hand. The kids act as an ‘emotional tug’ as it’s a well-known fact that children’s lungs are even more vulnerable (than adults) to damage through air pollutants.
Advertising Agency: Gulf Promoaction DDB, Dubai
Creative Director & Copywriter: Rishad Lawyer
Art Director: Laith Hafez
Via [ mediaME ]
Entry Filed under: Agencies, Creative, UAE
Add to:
10 Comments Add your own
1. Mike Sawyer | April 12th, 2007 at 2:49 pm
Awesome ads!
Please contact me if I can add my creative juices to your ad agency regarding smoking and tobacco.
Too passionate to work with the State of Florida against tobacco.
With compassion,
Mike Sawyer
Birmingham, Alabama
2. Ibrahim Owais | April 12th, 2007 at 4:45 pm
This is really one of the best and Creative Ads i ever seen for smoking …
This one deserve an Award …
3. Unser täglich Link &raqu&hellip | April 12th, 2007 at 6:37 pm
[...] Anti-Passivraucher-Kampagne mit Schockmoment ohne direkten herkömmlichen Ekelfaktor. Bookmark melden: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
4. LoveAd | April 12th, 2007 at 7:23 pm
Bad art direction. Ok idea 3/10
5. parolamia06 | April 15th, 2007 at 5:13 pm
one of the best advertise i ever seen for smoking campaign
6. santhu | April 16th, 2007 at 12:42 pm
boaring boaring artdirection……….
7. AAAD | April 17th, 2007 at 10:28 am
Great AD !!!
The expressions of the children is amazing. very nice art direction !
8. ABBASI | April 17th, 2007 at 10:37 am
Its an award winning AD,
simple but impact full art direction..
9. Ansaihi | July 21st, 2007 at 4:32 pm
shhhhhhhhhh*******t! damn NIIIIICE! good job guys. Chapeau.
10. Mai | December 2nd, 2007 at 5:38 pm
its really impactfull…
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed