‘Share of mind’ takes on a new meaning
June 6th, 2006 Zeid Nasser (Admin)
I’m assuming this is pseudo-science, or a hoax.
Ever heard of Neuro-Planning in media? Yes, it is what it sounds like.
Media agency PHD, part of Omnicom Group, is to use brain scanning techniques in order to influence consumers in the region.
The technique utilises the results of MRI brain scans and combines the resulting data with marketing data to develop interactive software that can be used to map out campaign strategy.
They’re calling Neuro-Planning.
And guess, what? It’s going to be used in the UAE.
PHD is the 11th highest billing media agency worldwide ($5.4 billion in 2005), and surely they wouldn’t put their reputation on the line with this NeuroPlanning thing if it didn’t work.
Right?
PHD’s site is being updated. Maybe they’re conducting a Neuro-Scan prior to launching that too 
Entry Filed under: Controversy, International, UAE
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