Comments on: Sbarro, really Italian

By: Moey

Moey — Mon, 28 Jul 2008 18:37:02 +0000

Well, I surprisingly agree with you sate Peets!

By: Moey

Moey — Mon, 28 Jul 2008 18:35:11 +0000

Creative Rules is the team Y&R guy……. aaaaaaaaaaaaaah!

By: restless

restless — Thu, 24 Jul 2008 21:02:54 +0000

thats bring !

By: Creative Rules

Creative Rules — Thu, 24 Jul 2008 06:09:14 +0000

What Maissy?

The ads above or dozero being too embarrased to tell us where he works?

LOL

By: Maissy

Maissy — Thu, 24 Jul 2008 04:55:47 +0000

Doesn’t look good to me at all.

By: Creative Rules

Creative Rules — Tue, 22 Jul 2008 14:11:09 +0000

And where do you work Dozero?

Or are you too embarrased to tell us.

By: dozero

dozero — Tue, 22 Jul 2008 13:18:42 +0000

What is fresh and contemporary in it?
Mafia association for italian products has been done over 18 years not months.
Are you sure the mafia guy shoot the art director ?!! Because I still see a crap ads from Y&R amman

By: Creative Rules

Creative Rules — Tue, 22 Jul 2008 12:58:38 +0000

It was a valid question Amre.

We did the Barilla ad over 18 months ago and did it in a fresh contemporary way. Since then I’ve seen several ads using mafia association for italian products. (Maybe it’s a coincedence)

Hence the reason why I called it a cliche.

By: amre husseini - AKA BITEME

amre husseini - AKA BITEME — Tue, 22 Jul 2008 12:16:44 +0000

I think I accidently started something…I was just asking a question about that Barilla ad nothing more…

By: Creative Rules

Creative Rules — Tue, 22 Jul 2008 11:15:56 +0000

Dozero,

1. The pasta above the ad is not Barilla pasta. (it’s the competitors)

2. In retrospect I agree the art direction could’ve been better. Maybe we should’ve had the portrait in black and white and the pasta and logo in color. But hey it’s always easier in hinesight.

3.That wasn’t a stock photo. That was a real mafia guy. We flew to Palmero in Sicily and unfortunetly he had to shoot the photographer and my best art director afterwards for security reasons.

Thanks for your valuable input. And so beautifully written.