Sbarro, really Italian
July 18th, 2008 Zeid Nasser (Admin)
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Advertising Agency: Strategies Cairo, Egypt
Creative Director: Nayef Zacca
Associate Creative Director/Art Director: Ahmed Mokhtar
Entry Filed under: Agencies, Creative, Egypt
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29 Comments Add your own
1. Me7'o | July 18th, 2008 at 5:02 am
Thank you, zeid
2. ShakeMo | July 18th, 2008 at 11:24 am
wow the gangster guy looks like Fadi, the big boss at fp7
3. Moey | July 18th, 2008 at 11:56 am
I don’t like them.
4. simpleidea | July 18th, 2008 at 12:41 pm
What he was trying to say ????
very silly , very forced, bad art
dont try to be creative
5. amre husseini - AKA BITEME | July 18th, 2008 at 12:56 pm
got to admit though that the photo style / art direction of recent work from strategies is nice…
6. quick comment | July 18th, 2008 at 1:12 pm
real italians smoke chillis?
7. iHaveAnIdea | July 18th, 2008 at 2:59 pm
Nice Art direction and style, poor concept. But al in all, good job Strategies.
8. tom | July 18th, 2008 at 4:50 pm
what’s the idea? I don’t get it…
9. AbdallaH SumriN | July 18th, 2008 at 7:48 pm
simple and nice
10. Dozero | July 18th, 2008 at 10:25 pm
I think it is a good idea, simple. It says a real Italian food,they use a famous Italian characters in a funny way to say that. I like the look of the gangster guy. Love the art direction much.
11. restless | July 19th, 2008 at 12:41 pm
i agree very nice art direction
12. restless | July 19th, 2008 at 12:42 pm
who did the photography?
13. jayson | July 20th, 2008 at 12:01 pm
nice ad
14. basasemo | July 20th, 2008 at 5:51 pm
eshta 3alek ea negm
very nice keep it up
15. Creative Rules | July 21st, 2008 at 5:59 pm
Beautifully art directed italian cliches.
There’s far more to the Italian image than mafia bosses and big fat mama opera singers.
And more contemporary.
16. amre husseini - AKA BITEME | July 22nd, 2008 at 12:59 am
Creative rules dont get it, you didnt like the use of Italian mafia bosses? Didnt you do something similar for Barilla pasta?
17. dozero | July 22nd, 2008 at 3:40 am
http://mediame.com/image_media/print/barilla_would_you_serve_the_wrong_pasta_for_this_guy
18. Creative Rules | July 22nd, 2008 at 1:50 pm
Amre,
Quite right, but what’s important here is that we did it first last year. (They were purposely contemporary and not old fashioned cliched 30’s style gangster images.)
You’ll also notice Dozero from Strategies was very quick to show us all the site where our pasta ads were shown. Which makes me think that Strategies have…..dare I say it?
LOL
19. dozero | July 22nd, 2008 at 2:47 pm
Again I am not working for strategies,
Just i searched for Barilla pasta ad from Amre’s post and i found that link, and it is enough.
But you pushes me to comment on it:
I think the both ads(sbarro and Barilla) are clishes but,
the first using “clished characters” which i call “famous characters” to link to the original taste of Italian food with a good art direction and the line could be much better.
Barilla ad has many mistakes if we pass the stock photo of the mafia man, the pasta on the wall behind him “very bad placement”, the cliche layout. We will find a major mistake.. The line over the pasta which says ” Would you serve THE WRONG pasta to this guy”… THE WRONG pasta, and it has been written over the pasta itself…what a shame. Not only this but also its meaning who you are targeting ?? housewife!! she should be afraid of? her husband “SAB3 EL BROMBA RAGOL AL MAFIA” .. Oh my God i have to end of this …
Is that make me working at strategies?!! LOL
20. Creative Rules | July 22nd, 2008 at 3:15 pm
Dozero,
1. The pasta above the ad is not Barilla pasta. (it’s the competitors)
2. In retrospect I agree the art direction could’ve been better. Maybe we should’ve had the portrait in black and white and the pasta and logo in color. But hey it’s always easier in hinesight.
3.That wasn’t a stock photo. That was a real mafia guy. We flew to Palmero in Sicily and unfortunetly he had to shoot the photographer and my best art director afterwards for security reasons.
Thanks for your valuable input. And so beautifully written.
21. amre husseini - AKA BITEME | July 22nd, 2008 at 4:16 pm
22. Creative Rules | July 22nd, 2008 at 4:58 pm
It was a valid question Amre.
We did the Barilla ad over 18 months ago and did it in a fresh contemporary way. Since then I’ve seen several ads using mafia association for italian products. (Maybe it’s a coincedence)
Hence the reason why I called it a cliche.
23. dozero | July 22nd, 2008 at 5:18 pm
What is fresh and contemporary in it?
Mafia association for italian products has been done over 18 years not months.
Are you sure the mafia guy shoot the art director ?!! Because I still see a crap ads from Y&R amman
24. Creative Rules | July 22nd, 2008 at 6:11 pm
And where do you work Dozero?
Or are you too embarrased to tell us.
25. Maissy | July 24th, 2008 at 8:55 am
Doesn’t look good to me at all.
26. Creative Rules | July 24th, 2008 at 10:09 am
What Maissy?
The ads above or dozero being too embarrased to tell us where he works?
LOL
27. restless | July 25th, 2008 at 1:02 am
thats bring !
28. Moey | July 28th, 2008 at 10:35 pm
Creative Rules is the team Y&R guy……. aaaaaaaaaaaaaah!
29. Moey | July 28th, 2008 at 10:37 pm
Well, I surprisingly agree with you sate Peets!
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