Ad Blog Arabia

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• 1. Louai Alasfahani  |  February 13th, 2008 at 2:52 am

  what is the secret behind the timeing of the attack on Joe Ghazal…Arab Ad have konwn about this ad since 2004 as it was published in the magzine!!!! why now…what happend?

• 2. Louai Alasfahani  |  February 13th, 2008 at 2:56 am

  Mr. Walid Azze was a jury member in KAAA, KREA and Jordan awards so he had access to this ad and other ads that got awarded for similar art direction!!!! why now? i dont disagree about the ad beaing cliche’ its the timeing that is strange…they just now woke up and smelled the roses? Geeee

• 3. AbdallaH SumriN  |  February 13th, 2008 at 2:07 pm

  boring ad

• 4. Anis  |  February 13th, 2008 at 6:31 pm

  Its such a cool ad, it posted it in my blog too..

  http://disciplinedcreativity.blogspot.com/

• 5. Moey  |  February 13th, 2008 at 11:15 pm

  IKEA is with memac now, I think Louai is right

• 6. restless  |  February 14th, 2008 at 2:51 pm

  nothing super!

• 7. The Zone  |  February 16th, 2008 at 9:13 am

  LETTER TO THE PEANUT MAN& Stories that square with Paragon

  Despite the decision we have taken to ignore your ignorance, you actually leave us no choice… Though we don’t intend to infect this blog or ArabAd ones—where you have let your frustration explode with ludicrous comments just like here—you are actually confirming again and again your very nature made of envy, arrogance and full of trash! …
  Louai, you’re so Pathetic… And we won’t even be able to meet you that low— What does Joe have to do here? What kind of analysis is that? And since when is there a time factor on blog posting? Two fresh grads are uploading ArabAd’s archive and have no idea who is who!! And since when, we at the Zone or ArabAd have animosity toward anyone? Why would we? POOR U!!! Poor little mind, nothing can be done to it… You’re going very sec deeper down the hole…
  It is clear to everyone that your comments don’t just contain bigotry, but are loaded with frustration; your comments depict a picture of someone who is either himself deeply embittered or, for a long time, allowed others to write and think bitterly about him. People in the industry often describe you in harsh terms; maybe such outbursts mean Louai Al Asfahani really is a straight-talker. Or maybe, surely— he is a man filled with hate.
  You know, the loathing you feel for us, my father who you never met, and the magazine– to which you used to kiss ass for only having your name published– is understandable somehow for us– as one day we had enough of hearing you throwing your execration at each and everyone in the industry and left you before getting intoxicated by such a mindset – Can’t forget how you used to belittle people and how many times you turned red when creatives used to snatch gold or get good press… And you think you got it all by making it at the Summit…Poor You…Poor me to waste energy on you…
  Although, every time we get to notice your name, it’s no surprise to see you bad mouthing, but why are you insisting on involving my father, who doesn’t even know that you exist, who has no idea or time to care about blogs and silly details and who remains one of the rare ethical people left in such a bitchy industry—but again, it’s just your nature, you’re only good at hammering people and it’s our turn now to get punched because you got dumped. Actually, you go trashed like we trash old [stinky] socks.

  Apologies Zeid for infecting this blog with inappropriate matters this rancorous dude leaves us no choice but to remind him of his essence.

  It surely is a pity Asfahani to see you unveil your essence, through spontaneous animosity—I’d call it execration—and across a space made for creativity and betterment in communication.
  But hey, Bad publicity is better than No publicity at all right? No wonder why Asfarani keeps on wandering from a blog to another spiting ill feeling and inspiring repugnance, turning ballistic each time he remembers how lagging he still is… Have you ever wondered why is it that your just not well-regarded by th entire industry you function in—have you ever functioned anyhow? Why is it that you have never achieved to secure clients? Why is it that Paragon is so square-minded and never enjoyed growth? It’s clear for everyone but you.

  Zeid you can be happy too, this man is your perfect tool for increasing traffic…. Horn….Time out…
  Our message to you remains the same…SNAP and STOP flapping like a fish out of water.

  *You could also check Paragon’s narrow-minded man retaliating on two or more posts at ArabAd Zone & ArabAd Archive blogs if you wish to read his bristling comments…

  And to al readers, a million excuses for such ‘a thing’ but we chose to point out our gun this time–marshmallow gun—without aiming to kill!! Cuz we are but peaceful Zoners of the blogosphere. Otherwise, he’d be a dead man just if we’d start narrating facts, all facts—specially the 9 ads’ story the peanut man is proud to having secured to ArabAd to be able to get his own for peanuts!!

  SALAM

  Ghada

• 8. kre8tive  |  February 16th, 2008 at 12:29 pm

  OMG. WTF-F?! lol

• 9. Louai Alasfahani  |  February 16th, 2008 at 1:52 pm

  wow 721 words…should I be flattered or did I hit a nerve?

• 10. Moey  |  February 16th, 2008 at 4:26 pm

  Ghada, you rock… are you single? I love what you said, in fact it was more like a love letter to me… finally someone exposes what paragon is all about. Slovakian underpaid designers LOL

• 11. Louai Alasfahani  |  February 16th, 2008 at 5:16 pm

  To be continued…

• 12. Joe  |  February 16th, 2008 at 7:46 pm

  Dear all,
  I am not sure why this old ad is posted now.. It was done back in 2002 while I was with Impact & Echo. It was the first of a series of similar ads that followed in Kuwait using the same creative technique. The Art Director on this ad was Wakim Zeidan. Regards.

• 13. Joe  |  February 16th, 2008 at 8:35 pm

  Dear all,
  This ad was done back in 2002 when I was a Creative Director @ Impact & Echo Kuwait. It was the first of a series of ads that followed using the same technique (posted on ArabAdZone). The same technique continued to be used for IKEA before and during my tenure at Horizon.FCB, but not this one. Back in 2002 the Art Director on this ad was Wakim Zeindam, he started this technique for IKEA. I don’t understand why this is posted now, under the wrong agency and with the wrong time line.
  Ghada, appreciate if you can take the necessary action to fix this on ArabAdZone. This ad is the original and it goes to Impact & Echo, the rest just followed. Hope you and Hussein are doing well. We miss you. Regards and all the best.

• 14. Mark  |  February 16th, 2008 at 9:07 pm

  ArabAd Zone is like run by a high school student, or at least it sounds like its run by a high school student. I think the person there is just trying to be controversial so people can visit his site but his comments and remarks are too immature for anyone to take him seriously. I would rather stick to adblograbia or ads2blog where at least there content is new and original, plus the owners of the site are equal to everyone.

• 15. Mark  |  February 16th, 2008 at 9:13 pm

  Moey you seem to have a personal thing against Louai even though you said you didn’t. You need to grow up a bit. What Ghada said was extremely unprofessional and unethical. For you to come and support her really shows that you still have a lot of maturing to do.

• 16. Moey  |  February 17th, 2008 at 1:40 am

  I’m still 23 mark, I may have an attitude towards Louai maybe because of his work?

• 17. Louai Alasfahani  |  February 17th, 2008 at 1:41 am

  Sorry but from the comments published on this blog readers will be able to judge who is the one kissing ass

  18. The Zone | December 5th, 2007 at 7:04 pm
  Louai, it’s crazy how much noise there is every time u appear anywhere..Are you ready to shout you discontent in ArabAd Kuwait Special?…Send me an opinion piece where let everything out once and for all…
  Let d fire blow….

• 18. Louai Alasfahani  |  February 17th, 2008 at 1:46 am

  20. Louai Alasfahani | December 5th, 2007 at 11:45 pm
  people have the right to express their thoughts…but i would have expected a more mature way in the the choice of words in such a lovely blog site…and thanks for the invite for the ArabAd Kuwait special but i am really not discontent…so i have nothing to “shout”.

• 19. Louai Alasfahani  |  February 17th, 2008 at 2:00 am

  Pssst…Zeid…wake up…you have some [m] to do

  the Zone is using “bitchy industry” and “kiss ass” right here under your nose and getting away with it

  we dont want the readers to think you only [m] my comments.

• 20. Louai Alasfahani  |  February 17th, 2008 at 2:10 am

  this is the post on Arab Bad Zone that started the whole nine yards…

  they wrote:
  IKEA ad by Horizon FCB Kuwait CD: Joe Ghazal The funny thing here is that the load of ads where an object is used to replace a letter has been endless. And honestly, we are fed up of such execution… We are gathering a bunch of such to just try to say it out LOUD, STOP THAT CLICHES!! Talking about Clichés, the best is on the way.. Louai SALAM!!;) ‘FESHELLAK KHELA’AK’ somehow… As for copycat ads, won’t be too long, before many of you out there are going to start digging down the hole to hide themselves of shame and big tim eembarassement… Just a little patience…

  Loaded by The Zone at 11:05 PM

  click on cliches, Horizon FCB Kuwait, kuwait advertising

• 21. Louai Alasfahani  |  February 17th, 2008 at 2:13 am

  my reply was with the following facts:

  Louai Alasfahani said…

  Fact 1- the same art direction won CD: Mr.Elie Bou Chaya a bronze award at the KAAA back in 2005 (back then he was with Team Y&R); Client: Jashanmal stores Brand: Delsey.

  Judging panel: Walid Azzi, Dr. Adel Al-Wugayan, Prof. CP Rao, Dr. Larry Pleshko, Prof. Safwat Al-Alem, Abdulrazaq Shoshan, Kenneth Hassel.

  Reference: Arab Ad, December 2005/Vol. 15/No. 12, page: 23
  (This issue featured the critiqued Ikea ad on page 44 as an example of creativity from Kuwait along another ad by the same art director for Corvette which won a gold award on page 23 for JWT Dubai for the Benz ad!!!

  Fact 2- the same art direction won Publicis Graphics a silver award at the Jordan advertising awards back in 2005 Client: Telelink Brand: Motorola.

  Judging panel: Walid Azzi, Sina Atta, Isabella Baffa, Halim Choueiry, Nagi Moubarak, Ani Orfali, Tony Sabbagh, Randa Jabaji Sharaf, Nadim Zahar.

  Conclusion 1- this art direction is very popular with the judging panels across geographic boarders

  Conclusion 2- the judging panel was not professional by awarding such ads.

  Conclusion 3- the judging panel is professional but deliberately wanted to award certain agencies regardless of quality of work.

  8:42 AM

• 22. Louai Alasfahani  |  February 17th, 2008 at 2:22 am

  Dear readers;

  Please draw your own conclusions and compare the facts I stated with the tone of voice and language I got in return for stating the facts!!!!!!!!!!

• 23. kre8tive  |  February 17th, 2008 at 10:25 am

  I think you guys should knock it off, it’s pretty embarrasing and messy y’know.

• 24. Moey  |  February 18th, 2008 at 3:00 am

  wow! weird shit going on

• 25. Louai Alasfahani  |  February 18th, 2008 at 3:10 am

  yup ;p

• 26. fadi  |  February 19th, 2008 at 2:24 pm

  kiddddddddddddssssssssssssssssssssssss….

• 27. kre8tive  |  February 21st, 2008 at 10:48 am

  Louai & Ghada are playmates…. hahahahahahaaaah! Grow up guys!

• 28. Louai Alasfahani  |  February 21st, 2008 at 8:49 pm

  look who is talking

• 29. Louai Alasfahani  |  April 12th, 2008 at 2:16 pm

  http://paragonanubis.wordpress.com/2008/03/27/sale/

• 30. Sale « ANUBIS&hellip  |  September 28th, 2008 at 2:50 pm

  [...] Source: http://www.adblogarabia.com/sale-at-ikea-in-kuwait/ [...]

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