‘Relaxing’ IKEA promotion at the bus stop
September 28th, 2006 Zeid Nasser (Admin)
The famous furniture seller IKEA ran this interesting promotion at bus tops in Istanbul.
As you can see, there’s an IKEA sofa for people to sit in as they wait for the bus, and there’s a background advertisement with full information about the sofa and its price.
Agency: Target Youth
Via [Marcom+Turkiye]
Entry Filed under: Agencies, Creative, International
Technorati Tags: Marcom Turkiye, Taregt Youth, Istanbul Advertising, Outdoor Advertising
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1 Comment Add your own
1. rula | October 1st, 2006 at 11:32 am
Nice concept, but I couldn’t help wondering if this couch was in a bus stop in my city how long will it last there….!!!
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