Regular breast self examinations to counter Cancer
January 8th, 2008 Zeid Nasser (Admin)
Creative Agency: Paragon Marketing Communications, Kuwait
Creative & Art Director: Konstantin Assenov
Copywriter: Louai Alasfahani
Illustration: Konstantin Assenov
Typography: Konstantin Assenov
Account Manager: Diana Dimitrova
Via [ mediaME ]
Entry Filed under: Agencies, Creative, Kuwait
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18 Comments Add your own
1. amre husseini - AKA BITEME | January 8th, 2008 at 2:55 pm
Copy is weak, redundant (say breast too often) and grammatically off…try … “regular self examinations are the best means of detecting breast cancer in its early stages”
Also I’ve seen this before I think…sorry
2. ihab | January 8th, 2008 at 3:11 pm
very weak, bad art direction and layout…
3. XX | January 8th, 2008 at 3:13 pm
Oh my god, bad work man…
4. firas | January 8th, 2008 at 3:14 pm
crap
5. Kre8tive | January 8th, 2008 at 4:48 pm
Too late, Too lame. Sorry. this is much, much better:
http://www.adblogarabia.com/beat-breast-cancer-before-its-too-late/#comments
6. Creative Rules | January 8th, 2008 at 9:59 pm
You guys are taking a pasting lately. What with your anti smokling ad and now this. (are you putting your work up or is Zeid just grabbing it adhock?)
There’s nothing worse than critiques on a blob like this. Bloody tough.
Rather than use all the copouts like: “I don’t like it” ” It sucks” etc etc. Here’s what I think.
The idea of using type to shape something is done to death. Unless of course it shapes something over something that adds another level to the idea.
Far more importantly your strat is about detecting cancerous lumps your self. Not the shape of a breast. I would’ve thought more about something related to that.
Like a pick of a woman’s hand and each finger is a bullet. “Your fingers are the most powerful weapon against breast cancer.”
Bodycopy: Detecting your own breasts early could save your life.
7. Moey | January 10th, 2008 at 8:23 pm
I don’t like it!
8. Kre8tive | January 12th, 2008 at 6:22 pm
I saw the ad in the magazine… it is even worse than this.. crap!
9. Gibbo | January 13th, 2008 at 8:26 pm
why is the copy pink at that point?
10. mADman | January 14th, 2008 at 9:46 am
UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.
11. Louai Alasfahani | February 12th, 2008 at 2:57 am
well if you can do better why dont you show us instead of just telling us.
12. Louai Alasfahani | February 17th, 2008 at 1:28 am
FYI…this ad got shortlisted in MENA Crystal
13. kre8tive | February 18th, 2008 at 2:26 pm
Snap out of your “awards” thing:-) It’ll make you a hardcore metal head, you know “Hard on the outside and Hollow on the inside” lol
14. Louai Alasfahani | February 19th, 2008 at 2:52 am
first win one,,,then talk
15. Louai Alasfahani | February 19th, 2008 at 2:53 am
Kre8IFFFF…we are still waiting to see YOUR work
16. kre8tive | February 21st, 2008 at 10:23 am
If this is the kind of work you are going to show off, then you should be ashamed of yourself (because THIS doesn’t justify YOUR TALKING which is TOO freaking MUCH…) I mean grow up LOUAI, you aren’t what you are trying to say you are. I’d rather quit advertising and sell shawarmas on salem mubarak street than create and post an ad like this one. Winning awards? You can have your KAAAs and SUMMIT, we need Cannes, Clios and LIAs, Hollow man:-)
17. Louai Alasfahani | February 21st, 2008 at 2:03 pm
11. Louai Alasfahani | February 12th, 2008 at 2:57 am
well if you can do better why dont you show us instead of just telling us.
18. Louai Alasfahani | September 26th, 2008 at 7:03 pm
This ad was shortlisted in MENA Crystal & won Silver at the 2008 International Summit Creative Awards. So it seems your comments are not consistent with the professionals
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