Rediscover the pleasure of writing
July 9th, 2006 Zeid Nasser (Admin)
In this digital age, how soon will it be before we stop using pens! We've got PCs, PDAs and mobiles. Mont-Blanc want to remind us that there's nothing like the charming, old-fashioned pleasure of writing.
Agency: TEAM/Y&R, Dubai
Creative Director: Shahir Ahmed, Marc Lineveldt
Copywriter: Vincent Fichard
Art Director: Vincent Fichard
Illustrator: Vincent Fichard
Typographer: Vincent Fichard
Click on the ads to get a bigger size at Ads Of The World. 
Entry Filed under: Agencies, Creative, Newspaper, UAE
Technorati Tags: UAE, Y&R, Dubai, Mont-Blanc
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1. Eureka | July 9th, 2006 at 12:52 pm
The Mont Blanc Ad once again emphasizes that:
- There’s no substitute for simplicity and Intelligence in creative communication
- the so called theories propagated by many agencies that Arab world needs “loud” garish colors and layouts in advertising is a myopic way of looking at the Arab community itself
- You really do not need graphic designing on a Mac to create egegctive communication
Will wait to know how much effective the ad was in increasing interest in the brand within the Arab world, as well as in pen / writing instruments category as a whole.
Look forward to Ad Blog Arabia’s follow-up comments on the same.
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