Pepsi & Coke images used in Can Collection Drive campaign
September 26th, 2006 Zeid Nasser (Admin)
Join the can collection drive and save the environment.
These are from the same campaign we posted two days ago.
The use of images and colors from Pepsi and Coca-Cola to associate these companies with the Can Collection Drive is interesting. These big soft drinks companies probably have no problem with such representation of their image, but did they provide approval?
It opens up a wider debate of whether mainstream brands being used in unapproved advertising should be allowed without prior notice if it’s for a non-profit cause.
Agency: Percept Gulf, Dubai, UAE
Creative Head: Tushar Mahajan
Art Director: Tushar Mahajan
Copywriter: Wayne Fernandes
Creative Director: Prashant Sankhe
Via [Ads Of The World].
Entry Filed under: Agencies, Creative, UAE
Technorati Tags: Percept Gulf, Emirates Environmental Group, Recycle, Pepsi, Coca Cola
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2 Comments Add your own
1. alex | September 26th, 2006 at 12:23 pm
If it is done without permission then it cerainly goes against basic advertising principles of being brand custodians, and hence respect for brands that are not your own.
does a good cause allow the agency to use brands built over the years?
2. alex | September 26th, 2006 at 12:28 pm
also isnt it a bit too similiar to the “Advertising” campaign, featured in adblogarabia a couple of days back.
divine intervention???
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