Real estate ads move online
July 1st, 2006 Zeid Nasser (Admin)
Online real estate advertising is growing in the United States to take a considerable slice of the total advertising of that sector.
Apparently, it is estimated that it will be $1.719 billion this year, marking around 15 percent of the projected $11.698 billion total real estate spending, according to a new report by Borrell Associates.
And the online portion is set to grow further, to around 32% of total budgets. This will be, for the most part, at the expense of real estate advertising in newspapers.
If it’s an online trend in the United States, then maybe it’s already started in the Middle East.
Already, in our region, major real estate and special economic zone campaigns are using online media, led by EMAAR, Qatar Financial City, Dubai Holding and others.
Even through text link advertising (Google AdSense especially), you will note that companies are offering real estate for rent in the Middle East.
Anyway, read more at MediaPost.
Entry Filed under: International, Online, Research
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