Rawafid: Infinite opportunities for UAE Nationals.
November 22nd, 2007 Zeid Nasser (Admin)
Agency: GMASCO, Dubai, UAE
Creative director: Khalid Radwan
Art Director: Harshad Badbe
Copywriter : Shantesh Rao, Abduljalil Al-Juboory
Visualiser / Graphic Designer : Lamiya Ibrahim, Murali KT
Photography : Kundan Raut
Via [ mediaME ]
Entry Filed under: Agencies, Creative, UAE
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10 Comments Add your own
1. Moey | November 23rd, 2007 at 2:40 am
over used?
2. booyakkasha | November 24th, 2007 at 10:55 am
not bad
3. Kre8tive | November 24th, 2007 at 6:20 pm
Nice thought but couldve pushed further.. The Infinity sign is a cliché but in place here, Is the background made of cloth/ guthra? Yeah, not bad.
4. Louai Alasfahani | November 24th, 2007 at 10:46 pm
Nice to see that this concept has been first used in Kuwait ahead of Dubai…this is not the first time this happens…i hope it is becoming a trend.
5. peter | November 25th, 2007 at 8:51 am
So over used, Agree with u louai it was done by impact kuwait for al ghanim industries a way back.
6. restless | November 25th, 2007 at 12:53 pm
extra super used ,,, specially here in Jordan
7. =R3@V3R= | November 25th, 2007 at 6:02 pm
The visual had an unintentional way of looking like a noose at first glance. And the swoosh logo reminds me to much of a Nike ad (just goes to show how Nike ads have very strong recall)
8. kusum | November 27th, 2007 at 9:19 am
Bad idea substituted by bad art direction.
I know it is appealing to UAE nationals.
But then it could have pushed the envelope.
Did the Creative Director come up with this one?
Looks like.
9. local | November 27th, 2007 at 4:40 pm
do you really think locals will understand an infiti sign?
Haha
10. Louai Alasfahani | September 26th, 2008 at 11:27 pm
copy cat http://paragonanubis.wordpress.com/2008/04/17/infinite-infinity/
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