Racially-charged PSP campaign
July 7th, 2006 Zeid Nasser (Admin)
This outdoor ad for the launch of the PlayStation Portable (PSP) latest models is causing a lot of controversy all over the Internet.
Sony is introducing the new PSP in two colors, black and white. You can figure out the rest!
The “racially charged” image of a white woman grabbing a black woman’s face is disturbing.
But the next phase of the campaign involves the black women hitting back, and wrestling the white woman to the ground.
Offensive and controversial. Maybe that’s what Sony wants.
But aren’t most of the customers, for a handheld gaming device, young and impressionable. What kind of a message is Sony sending to them? Read more at gaming blog Joystiq.
Entry Filed under: Campaigns, Controversy, International, Outdoor
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