Purell reminds you of germs, in doctor’s clinics!
August 12th, 2006 Zeid Nasser (Admin)
Purell, the antiseptic hand lotion, is placing ‘Caution Stickers’ on the covers of magazines in doctor’s waiting rooms, with messages tags like: “Thumbed Through By Sick People Since October 2005,” Gently Sneezed on Since October 2002,” and “Exposing Patients to More Than Germs Since November 1998.”
It’s a smart idea to encourage people to clean their hands frequently with Purell, which is part of this campaign in Canada by JWT Toronto called ‘Wash Your Hands’, check out the Purell campaign website.
However, there’s the issue of lack of hygene in doctor’s clinics which this campaign suggests. Surely doctors won’t be pleased with that.
Via [Everything Is Better With Brentter].
Entry Filed under: BTL & Direct, Creative, International
Technorati Tags: Purell, Canada Campaigns, JWT Toronto, Everything Is Better With Brentter, Caution
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