Pluto demoted, but under-dogs still love it!
August 30th, 2006 Zeid Nasser (Admin)
“We’re for the Under-Dogs too”
A few days ago, it was announced that Pluto lost it’s status as a planet.
TBWA\RAAD in Dubai decided to take this opportunity to create an advertisement for Pedigree dog food.
The global tagline for Pedigree is “We’re for dogs”, so the agency added a ‘twist’ to it to suit the occasion.
Also, note the dog’s shadow pictured in the ad …. it’s Walt Disney’s Pluto.
Smart indeed!
Client: Pedigree dog food
Agency: TBWA\RAAD Dubai
Art Director: Sakib Afridi
Creative Director & Copywriter: Shehzad Yunus
Entry Filed under: Agencies, Creative, UAE
Technorati Tags: TBWA\RAAD, Dubai, Pluto, Underdogs, Pedigree, Walt, Disney, UAE Ads
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1. ivan | August 30th, 2006 at 1:24 pm
very nice!
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