Plug your headphones into that ad!
June 8th, 2006 Humeid
That’s one of those ideas where you say “why haven’t I thought of that!”. We like!
Pepsi posters let you plug in your headphones - Engadget:
While the idea of plugging our headphones into the same jack as every Tom, Dick, and Harry on the subway is slightly off-putting, we can’t fault Pepsi for their innovative new advertising campaign that encourages passers-by to listen to short song snippets from publicly-situated multimedia displays. Close to 100 of the interactive posters have been deployed by Canadian advertising firm BBDO around the Toronto and Vancouver areas, allowing you to quickly unplug from your iPod and jack into 30 seconds of tunes that are meant to whet your appetite for owning the entire track
Entry Filed under: Creative, Outdoor
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