Peugeot 407: Made ‘it’ in Japan

July 24th, 2007 Zeid Nasser (Admin)

Peugeot 407

Agency: EuroRSCG, Dubai
Creative Director: Mounir Assadourian
Copywriter: Diana Di Fiore

Via [ I Believe in Adv ]

Entry Filed under: Agencies, Creative, UAE

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16 Comments Add your own

  • 1. restless  |  July 24th, 2007 at 12:44 pm

    :}}} damn didn’t get it, what’s the idea here

  • 2. Zeid Nasser (Admin)  |  July 24th, 2007 at 12:57 pm

    Click to enlarge please, read the copy at the bottom……

  • 3. Mharb  |  July 24th, 2007 at 1:30 pm

    nothing

  • 4. Dick Hughes  |  July 24th, 2007 at 2:30 pm

    OK. So what? Couldve done better. Boring. next….

  • 5. restless  |  July 24th, 2007 at 4:41 pm

    BORING like hell !!

  • 6. Devils advocate  |  July 24th, 2007 at 6:33 pm

    boring because you dont get it. Well written Diana

  • 7. kre8tive  |  July 24th, 2007 at 7:09 pm

    Oh come on Devilish, you just too sensitive, it is indeed boring. BORIIIING!

  • 8. Ansaihi  |  July 26th, 2007 at 1:41 pm

    I dunno… I don’t find it boring for copy driven people: everybody know Peugeot is French ,then you see in the news :Made it in Japan”! interesting: people would most probably read the copy to solve the quizz. It works.

  • 9. kre8tive  |  July 26th, 2007 at 2:46 pm

    I guess this is one of those “take-away” ads.. No time for the creatives to think of a better way to illustrate the idea. It works, who says it doesn’t? But it’s Boring.

  • 10. Ansaihi  |  July 26th, 2007 at 3:14 pm

    I like the term “take-away” hahahah

  • 11. sartawi  |  July 28th, 2007 at 1:58 am

    I agree that this ad will catch me in a glance, and will make me go down and read the copy, and just by reading the copy you would feel that the concept is disjointed.. and left me disappointed.. cheerz. B.

  • 12. Ahmed Qandil  |  July 30th, 2007 at 4:47 pm

    this is a funny slogan.. it sound like made in japan at the first glimpse, then you get the ides, it is really nice ” :)

  • 13. James Spellmann  |  August 1st, 2007 at 12:40 pm

    LOVE IT!

  • 14. Louai Alasfahani  |  August 6th, 2007 at 11:44 am

    i second James statment

  • 15. Dr Tomislav Nastasovic  |  August 25th, 2007 at 9:00 pm

    Honest,
    The new Peugeot 407 is my dream car.
    Regards
    Tomislav Nastasovic

  • 16. ansaihi  |  August 30th, 2007 at 3:00 am

    Yes doctor, buy it, buy it, buy it!
    only one condition: if it’s directly from the dealer at 0 mileage, and with good warranty and after sales service. Here in Saudi Arabia it’s the worst good car to have, just because of the dealer. I also dreamed about this car.

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